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The cost-of-living crisis is a ticking time-bomb for businesses

Across the UK, almost all households are feeling the effects of the cost-of-living crisis. According to the Office for National Statistics (ONS), 9 in 10 adults reported their cost of living had increased compared with a year ago and the published rate of inflation confirms that.

In this white paper, we set out the need to offer empathetic customer care at times of customer crises. We reiterate the idea that customers are a business’ greatest asset, and therefore must be treated as such.

We explore the reasons behind the current crisis, the effect it is having on businesses and consumers, and what empathetic customer care could look like in response. 

Businesses should recognise that the current crisis is an opportunity to show customers that they are valued.

Download our latest whitepaper today