Why is the human touch so important to customer service?

At Sigma Connected, we believe in the power of the human touch when it comes to customer service. While technology has its place, we know that 75% of customers still prefer speaking to a real person. That’s why we prioritize a more human approach in our customer strategy.
In recent years, there has been a surge in automated customer service solutions. With advancements in AI technology, many companies have turned to digital solutions for customer assistance. But here’s the thing – 83% of customers still expect direct interaction with a real agent. While automation may seem efficient, it can’t replace the personalized assistance, complex problem-solving, and emotional understanding that only a human can provide.
Take a look at our brand new CX infographic to understand how we put the human touch in customer service.