Customer retention: What you need to be doing

Brand loyalty was tough before, but it’s been even tougher in recent years. According to McKinsey, 75% of consumers altered their brand preferences during the pandemic, and almost 40% deserted trusted brands to try new ones. There has never been a better time to develop brand empathy – and mean it.

Retaining your customers can be extremely challenging. Providing a great customer experience can support your retention strategy and we can help you with that as a customer contact solution provider. Find out more about customer retention and what you should be doing in our latest whitepaper.

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