ReachOut wins CSA innovation award

I am delighted to announce that last week Sigma Connected was the proud winner of the Innovation Award at the 2021 CSA Awards.

This prestigious award was for our hugely successful ReachOut initiative, which is helping a growing number of our UK clients engage with customers who potentially have problem debt. 

Over the past year, ReachOut has stood out for a number of reasons, including:

• Its strong engagement with customers in debt who have not responded directly to clients’ efforts to engage
• Raising awareness of the support our clients offer their vulnerable customers – helping customers to re-engage
• Its role in guiding customers to charities able to support people with financial, mental, emotional and physical wellbeing
• The way it has helped people find a pathway through crisis and improve their ability to manage debts

The awards were part of the 2021 UK Credit and Collections Conference and we were up against 11 other very strong entries in the Innovation category. I’d like to give massive congratulations to Sarah Henry, David Murphy and the rest of the ReachOut team, as well as to our client partners for offering this enhanced support to their vulnerable customers.

It’s another amazing milestone for ReachOut – an initiative which will support many thousands of vulnerable customers in debt over the coming year.

Gary Gilburd, CEO