The cost-of-living crisis is a ticking time-bomb for businesses

Across Australia, almost all households are feeling the effects of the cost-of-living crisis. In a recent survey, 3 out of 5 Australians said they had concerns about their disposable income, with 9 out of 10 saying their household budgets had come under increased pressure.

After a challenging time during the pandemic, households and businesses feel like they’ve been thrown out of the frying pan and into the fire. 

In this white paper, we set out the need to offer empathetic customer care at times of customer crises. We reiterate the idea that customers are a business’ greatest asset, and therefore must be treated as such.

We explore the reasons behind the current crisis, the effect it is having on businesses and consumers, and what empathetic customer care could look like in response. 

Businesses should recognise that the current crisis is an opportunity to show customers that they are valued.

Download our latest whitepaper today

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